Wanting to counter the grey, pallid face of Toronto, Robert Wigington and Christopher Dew recently formed 66 Ideas Inc.
“We are a think tank that churns out colourful, creative possibilities of transformation for any city’s concrete behemoths and lacklustre streets.”

Mr. Wigington’s, previous career was as a sought-after food photographer, and Mr. Dew, a documentary-film director who’s credits include The Littlest Hobo.

“The goal of our company is simple and audacious: creating ideas to make Toronto and other cities more joyful, interesting places to experience.”

“Hudson’s Bay Blanket” mural concept, Bay & Bloor, Toronto.